Hospitality and Visitor Economy Workforce Development Partnership

The 29th April meeting brought together employers, educators, and stakeholders for another lively and constructive session focused on the hospitality sector and broader skills priorities. Employer Champion Shelby King kicked things off with a warm welcome, setting the scene for a productive discussion. A quick refresher on the Chamber of Commerce’s services followed, reminding attendees of the wide-ranging support on offer, from networking and training to international trade and business representation.

The meeting moved into updates on national policy, touching on key areas like economic growth, skills funding, and devolution. Highlights included the Devolution and Industrial Strategy White Papers, which both signal a shift toward giving local authorities more control over areas like jobs, housing, and skills development. The group also heard about the growing role of Skills England in shaping qualifications and training pathways to better meet real-world workforce needs. With new qualifications and stronger partnerships on the horizon from 2025, there’s a clear focus on making training more responsive to employers across all regions.

Sandra Kelly from UKHospitality then took the floor with a timely overview of developments in the hospitality sector. She acknowledged the ongoing pressures the industry has faced, from Brexit and COVID to staffing shortages, and made a strong case for repositioning hospitality as a sector full of opportunity, particularly for young people and those not currently in education or work. Stronger connections with education providers, the DWP, and local communities were highlighted as essential for building a sustainable pipeline of talent.

One of the key initiatives discussed was the development of a ‘hospitality passport’, a simple, sector-wide entry standard designed to help jobseekers and employers alike. This can be delivered through college courses or the DWP’s SWAPs programme, and is already being piloted across several regions. Early results are promising, but success depends on more employers coming on board. A minimum of 10 is needed in each region to really get things off the ground.

The SWAPs programme itself was also spotlighted, a six-week journey that includes training, work experience, and real-world interview opportunities. Designed to boost confidence and skills, it’s a great way for employers to connect with motivated candidates while supporting their development.

Finally, attention turned to the Hospitality Connect programme, which has already been making waves by linking up schools and hotels for regular activities, visits, and joint projects. Attendees were encouraged to consider replicating the model locally, with just a few committed schools and employers needed to start. A lead hotel would help coordinate efforts, and an induction day is already scheduled for 12th May.

As the meeting wrapped up, the message was clear: collaboration is key. From promoting the value of hospitality careers to building flexible training pathways, everyone has a role to play. Next steps include pushing forward with both the SWAPs and Hospitality Connect programmes, continuing discussions on sustainability at the next session, and making sure the right connections are made between employers, education, and government.

Further meeting details will be shared soon.